Your Web Project, Marketing Strategy Mash Up

Questions addressed:

How do the following mash up to produce results… design, development, search engine optimization, Web standards, current trends, Web analytics, content, SERPs, usability, marketing strategy, and goal conversions?
And, why does it matter?
So, what can I do about it?

Wrap up: Keep the main thing the main thing! If your unique selling position is intimately related to your passion then it will be easy to communicate your message to your target audience.